A Smarter Way To Show Up

 

  • The Challenge expand_more
    • HD-Supply-The-Challenge

    One Brand. Many Moments.

    Affinitiv needed a trade show presence that could scale, flex, and draw attention across major automotive events — without rebuilding or reusing the same booth year after year. Each show demanded fresh storytelling, stronger engagement, and a premium experience aligned with a growing brand.

    The Strategy
  • The Approach expand_more
    • Affinitiv-Strat-Partnership_The-Solution

    Design Built for Change

    Using the Exhibit Happy Access Model, Affinitiv embraced custom rental exhibits designed around goals, not ownership. This allowed the brand to rethink layouts, messaging, and technology each year while maintaining consistency, quality, and budget clarity.

    Why Rental
  • The Result expand_more
    • Affinitiv-Strat-Partnership_The-Process

    Award-Winning Impact

    At NADA 2024, Affinitiv unveiled a larger, tech-forward trade show booth featuring an open layout and a cantilevered canopy that invited connection. The result? Strong engagement, standout brand presence, and NADA’s Best Booth Award for Design, Creativity, and Branding.

    See Exhibits
HD-Supply-The-Challenge

One Brand. Many Moments.

Affinitiv needed a trade show presence that could scale, flex, and draw attention across major automotive events — without rebuilding or reusing the same booth year after year. Each show demanded fresh storytelling, stronger engagement, and a premium experience aligned with a growing brand.

The Strategy
Affinitiv-Strat-Partnership_The-Solution

Design Built for Change

Using the Exhibit Happy Access Model, Affinitiv embraced custom rental exhibits designed around goals, not ownership. This allowed the brand to rethink layouts, messaging, and technology each year while maintaining consistency, quality, and budget clarity.

Why Rental
Affinitiv-Strat-Partnership_The-Process

Award-Winning Impact

At NADA 2024, Affinitiv unveiled a larger, tech-forward trade show booth featuring an open layout and a cantilevered canopy that invited connection. The result? Strong engagement, standout brand presence, and NADA’s Best Booth Award for Design, Creativity, and Branding.

See Exhibits

What Made It Work

Affinitiv’s success wasn’t about a single booth, but a smarter trade show program. Here’s what made the difference and turned a flexible approach into measurable impact.

Our Process

Flexibility

Design That Evolves
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Instead of forcing one booth to work everywhere, Affinitiv leveraged custom rental exhibits that adapted to each show’s footprint, audience, and goals. The result was a consistent brand feel without creative stagnation.

Partnership

Support Without Surprises
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From early planning through pre-staging and show execution, Exhibit Happy provided transparent pricing, proactive communication, and hands-on support, so Affinitiv could focus on outcomes, not logistics.

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Designed To Scale

Built Bigger, Without the Baggage

As Affinitiv’s presence at NADA grew, their exhibit needed to grow with it (without starting from scratch). For NADA 2024, Exhibit Happy helped Affinitiv expand their footprint by more than 500 square feet, creating a more open, welcoming environment anchored by a striking cantilevered canopy. The elevated structure didn’t just turn heads — it improved sightlines across the show floor, increased booth visibility from multiple aisles, and reinforced Affinitiv’s forward-thinking brand presence.

By combining smart structural design with a flexible rental model, Affinitiv achieved a larger, more impactful booth without the cost, complexity, or long-term commitment of ownership.

The Exhibit Evolution

From early concepts to an award-winning show floor presence, explore how Affinitiv’s trade show booth evolved year over year — proving that flexibility, strategy, and great design can coexist.

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