Variety Without Compromise
HD Supply partnered with Exhibit Happy™ to deliver a constantly evolving trade show presence without ever reusing the same booth twice.
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The Challenge expand_more
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The Solution expand_more
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The Execution expand_more
Many Shows. Many Audiences.
HD Supply participates in a wide range of industry events, each with different audiences, goals, and brand requirements. Owning a single exhibit would have forced repetition — something that didn’t align with their desire to keep every experience fresh and relevant.
Rental-Only, By Design
HD Supply adopted Exhibit Happy’s rental-only Access Model, giving them the freedom to design custom exhibits for each event. This approach eliminated storage, reuse constraints, and creative limitations while supporting sustainability goals.
Seamless, Show After Show
Exhibit Happy managed design, fabrication, logistics, and on-site execution — from concept to show floor. HD Supply gained a dependable partner who made even complex, multi-event planning feel straightforward and stress-free.
Many Shows. Many Audiences.
HD Supply participates in a wide range of industry events, each with different audiences, goals, and brand requirements. Owning a single exhibit would have forced repetition — something that didn’t align with their desire to keep every experience fresh and relevant.
Rental-Only, By Design
HD Supply adopted Exhibit Happy’s rental-only Access Model, giving them the freedom to design custom exhibits for each event. This approach eliminated storage, reuse constraints, and creative limitations while supporting sustainability goals.
Seamless, Show After Show
Exhibit Happy managed design, fabrication, logistics, and on-site execution — from concept to show floor. HD Supply gained a dependable partner who made even complex, multi-event planning feel straightforward and stress-free.
Designed for Change
When HD Supply was acquired by The Home Depot, their trade show strategy needed to evolve quickly. Exhibit Happy supported the rebrand seamlessly, designing new exhibit environments that reflected the updated brand, without disruption or delay.
Takeaways
It’s important to understand what the market requires when developing a trade show environment. What is the unique concept of each exhibit and what specific audience are you trying to reach? We thoroughly worked through these details to create the appropriate sensory experience as we collaborated with HD Supply to design each environment.
By collaborating closely with HD Supply, we were able to maintain flexibility in both the scale of the exhibits and the customization of each environment, which in turn had a significant impact on the specific audience being targeted.
A Different Booth Every Time
HD Supply’s exhibits prove that rental doesn’t mean generic. Every space is purpose-built, on-brand, and designed to stand out — no matter the venue or audience.
