Rebranding Under Pressure
With a major rebrand and CES deadlines approaching fast, Seyond needed an exhibit partner who could adapt quickly without compromising clarity or consistency.
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The Challenge expand_more
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The Solution expand_more
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The Process expand_more
A New Name, Many Formats
Formerly known as Innovusion, Seyond announced a full rebrand just one month before CES 2024, creating pressure to debut a new identity on one of the industry’s biggest stages. At the same time, their CES booth footprints had shifted dramatically year over year, requiring an exhibit strategy that could flex across sizes, layouts, and goals without losing brand cohesion.
Adding to this complexity was Seyond's evolving exhibit strategy. Over the years, their booth sizes and configurations at CES had varied significantly—from a sprawling 50x50 booth in 2022 to a compact yet impactful 20x30 double-decker design in 2025. This required a highly flexible and scalable approach to exhibit design that could adapt to both their branding evolution and changing functional needs.
Flexibility Without Ownership
By leveraging Exhibit Happy’s Access Model, Seyond gained the ability to adapt booth size and design year over year without being locked into permanent assets. This rental-first approach gave them the freedom to evolve their exhibit alongside their brand, ensuring each CES presence felt intentional, current, and aligned with their growth.
Designing for the Moment
From expansive 50x50 and 50x60 booths to a bold 50x70 rebrand debut (and later a compact 20x30 double-decker), each CES design reflected Seyond’s priorities for that year. Through close collaboration, Exhibit Happy helped tailor every booth to balance visibility, functionality, and cost, culminating in a VIP-focused, vertical experience built for high-value conversations.
A New Name, Many Formats
Formerly known as Innovusion, Seyond announced a full rebrand just one month before CES 2024, creating pressure to debut a new identity on one of the industry’s biggest stages. At the same time, their CES booth footprints had shifted dramatically year over year, requiring an exhibit strategy that could flex across sizes, layouts, and goals without losing brand cohesion.
Adding to this complexity was Seyond's evolving exhibit strategy. Over the years, their booth sizes and configurations at CES had varied significantly—from a sprawling 50x50 booth in 2022 to a compact yet impactful 20x30 double-decker design in 2025. This required a highly flexible and scalable approach to exhibit design that could adapt to both their branding evolution and changing functional needs.
Flexibility Without Ownership
By leveraging Exhibit Happy’s Access Model, Seyond gained the ability to adapt booth size and design year over year without being locked into permanent assets. This rental-first approach gave them the freedom to evolve their exhibit alongside their brand, ensuring each CES presence felt intentional, current, and aligned with their growth.
Designing for the Moment
From expansive 50x50 and 50x60 booths to a bold 50x70 rebrand debut (and later a compact 20x30 double-decker), each CES design reflected Seyond’s priorities for that year. Through close collaboration, Exhibit Happy helped tailor every booth to balance visibility, functionality, and cost, culminating in a VIP-focused, vertical experience built for high-value conversations.
Showing Up as Seyond
Seyond’s rebrand came with real stakes: a new name, a new identity, and a global debut at CES. Exhibit Happy helped translate that transformation into a cohesive booth experience to ensure the new brand showed up clearly, confidently, and consistently on the show floor.
Scaling With Intention
Across multiple CES appearances, Seyond’s needs shifted from large-scale visibility to more focused, relationship-driven engagement. With Exhibit Happy’s rental-first Access Model, they were able to right-size each booth year over year while staying aligned with budget, goals, and brand momentum.