The New Era of Exhibiting
The trade show industry is changing, and the expectations placed on event marketers are changing with it.
For years, success on the show floor was measured by leads, booth traffic, and having a strong presence. Those things still matter. But today, event marketers are being asked to do more.
Attendees expect experiences worth talking about. Leadership expects clearer ROI. And social media has extended the life of every event far beyond the show floor.
In this webinar, Exhibit Happy by Steelhead's Andrew Childers and Rhiannon Anderson explore the shifts shaping the industry and what they mean for brands looking to make a lasting impact.
What you'll learn:
- Why expectations around trade shows have changed
- How attendee behavior is reshaping the event experience
- The shift from designing exhibits to designing memorable moments
- Common misconceptions about rental exhibits
- How flexibility, customization, and sustainability are changing the conversation around exhibiting
- Practical ideas for creating experiences people actually remember
Ready to continue the conversation?
When you complete the form, you'll unlock:
✔ The New Era of Exhibiting webinar (on-demand access)
✔ A 1-sheet recap of the key takeaways
✔ Our companion blog exploring the ideas discussed during the webinar
✔ Fresh perspectives on how brands can rethink the way they show up on the show floor
Because the most memorable exhibits aren't just built to be seen. They're built to be experienced.